MOTHER IS SPEARHEADED BY THE DYNAMIC DUO OF TIM KAEDING (FORMER CREATIVE DIRECTOR OF SEVEN FOR ALL MANKIND) AND LELA TILLEM, PREVIOUSLY PRESIDENT OF SALES AND MARKETING AT CITIZENS OF HUMANITY. THE FORMER RIVALS AND DENIM VETERANS HAVE FORGED AN INCREDIBLY EXCITING BUSINESS PARTNERSHIP AND THEIR LONGEVITY IN THE INDUSTRY AND CREATIVE FLAIR MEANS MOTHER IS THE BREAKTHROUGH BRAND ON EVERYONE’S LIPS. THIS IS A PARTNERSHIP MADE IN STYLE-HEAVEN AND KAEDING’S INCREDIBLE DESIGNS COUPLED WITH TILLEM’S STRONG SALES INSTINCT MAKE FOR A POTENT AND HEADY MIX.
MOTHER’S SIGNATURE FABRIC IS DENIM THAT FEELS LIKE CASHMERE AND THE LOOK IS REFINED AND SOPHISTICATED. SIMPLE SILHOUETTES AND ELABORATE FABRICS ARE WHAT MAKE THE MOTHER BRAND SO VERY EXCITING BUT THE REAL THRILL COMES IN THE BRAND’S INCREDIBLE WASHES AND FIT. THE BEAUTIFULLY COLOURED DENIM IS AS SOFT AS CASHMERE BUT HAS ENOUGH STRETCH TO ALLOW FOR A SUMPTUOUS FIT … KAEDING HAS CREATED GROWN-UP DENIM FOR THE STYLISH WOMAN AND WE CAN’T WAIT TO SEE HOW THIS NEW BRAND DEVELOPS.
