“LUCY WERNICK AND HER TEAM ARE PASSIONATE ABOUT WHAT THEY DO, AND KNOW THE (FASHION) BUSINESS INSIDE OUT.”
JENNY GRAHAM, TONI SPENCER AND HENRY HIRSCHOWITZ – VELVET, GRAHAM AND SPENCER

LUCY WERNICK LITERALLY FELL INTO FASHION DISTRIBUTION. IT WAS DURING A TRIP HOME FROM LONDON TO MONTREAL BACK IN 1993 THAT A FRIEND WHO RAN A KIDS-WEAR BRAND GAVE HER TWO SUITCASES FULL OF CLOTHES AND SAID, “GO TO THE LIBRARY, GET THE YELLOW PAGES OUT, YOU’RE GOING TO BE MY EUROPEAN AGENT!”

AS A FORMER STOCKBROKER THIS WAS NEW TERRITORY FOR LUCY BUT HER NATURAL INSTINCTS FOR BOTH BUSINESS AND FASHION CAME TO THE FORE AND ONE OF EUROPE’S MOST SUCCESSFUL FASHION AGENCIES WAS BORN. OVER 15 YEARS LATER LUCY AND HER TEAM HAVE BEEN INSTRUMENTAL IN THE EUROPEAN SUCCESS OF SEVERAL AMERICAN NICHE BRANDS AND HER OWN BUSINESS HAS GONE FROM STRENGTH TO STRENGTH.

LUCY IS PASSIONATE ABOUT BEAUTIFUL CLOTHES AND GREAT SERVICE. SHE BELIEVES HER GREATEST ASSETS ARE HER LOYALTY, INTEGRITY AND STRONG WORK ETHIC. SHE HAS AN INSTINCTIVE FEEL FOR A GOOD BRAND AND LOVES BEING INSTRUMENTAL IN THE CREATIVE DEVELOPMENT OF A FASHION LABEL.

BORN IN CANADA, LUCY NOW LIVES IN LONDON WITH HER HUSBAND AND TWO SONS.